We are founder-managed and member-led.

Our founder, Kate Westlund Tovsen, is actively invested in and involved in the group, setting the stage for the connection, education, and unabashed support that are the hallmarks of this special community.

But Kate also has a career that she loves, so she relies on members to help shape the community, which they do through things like participating in our oft-employed emoji polls (🦙🍑💞🤠), dropping a feature rec in our digital “suggestion box,” presenting workshops to the community, or volunteering on our advisory board, a.k.a. “the Glue Crew.”

This is a space that is engaged and active and always changing to reflect the group as it grows.

Our Team

Kate Westlund Tovsen
Founder & Convener in Chief

Person with long blonde hair and glasses wearing a gray sweater and smiling.

The Society of Working Moms was born shortly after the birth of Kate’s second child. Though on paper Kate knew she was quite well supported, she still felt like she needed more. And she figured she wasn’t the only one.

Taking advantage of a seasonal downturn in her consulting work, she set to work creating the group she wished she had, studying at length how best to build and manage a community, and having virtual coffees with potential partners that also felt strongly about meeting the needs of working moms.

She adores this community of supportive, smart, engaged, powerhouse women and is eager to meet even more!

Carisa Deegan
Head of Member Experience

Carisa has helped shape Society of Working Moms, first as a founding mother of the community and then as the interim community manager and now as Head of Member Experience.

She is the founder of Carisa Deegan Consulting, where she helps purpose-driven women entrepreneurs and wellness business owners grow with clarity, structure, and ease. She is also a Level II reiki practitioner, an avid journaler, and a hammock aficionado. She lives outside of Chicago with her family.

The Advisory Board

Also known as the “Glue Crew,” this mighty band of volunteers keeps SOWM ticking.

ARDEN EVENSON ⤢
Channel Lead (biz-owners)

ASHLEY KERA ⤢
Member At Large

BARBARA PALMER ⤢
Mentorships Lead

CARA KATZ ⤢
Founding Revenue Advisor

CARRIE McDONALD ⤢
Member At Large

DIANA OLYMPIA ⤢
Automations Lead

ERICA RUEDAS HALL ⤢
Operations Lead

ERIN CIHAL ⤢
Member At Large

JENNIFER WESTPFAHL ⤢
Member At Large

JESS RINGGENBERG ⤢
Member At Large

JILLIAN WHITLOW ⤢
Partnerships Lead

KATIE HUEY ⤢
Community Care Lead

KATIE RYDER ⤢
Technology Lead

KELLY LING ⤢
Learning & Development Advisor

NATALIA GOODNOW ⤢
Grants Lead

TASHIA SOUZA ⤢
Member At Large


Regional Leads

ANNA CONAWAY ⤢
Denver Lead

EVELYN COOLS ⤢
Atlanta Lead

KATE PICKETT ⤢
Twin Cities Lead

SHAYNA ABRAHAM ⤢
San Francisco Lead