We are founder-managed and member-led.

Our founder, Kate Westlund Tovsen, is actively invested in and involved as the community manager of the group, setting the stage for the connection, education, and unabashed support that have come to be the hallmarks of the community.

But Kate also has a career that she loves, so she relies on members to help shape the community, which they do through things like participating in our oft-employed emoji polls (🦙🍑💞🤠), dropping a channel rec in our digital “suggestion box,” or presenting workshops to the community.

In short, this is a space that is engaged and active and always changing to reflect the group as it grows. (As it should be!)

Our Founder

Kate Westlund Tovsen
Founder & Convener in Chief

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The Society of Working Moms was born shortly after the birth of Kate’s second child. Though on paper Kate knew she was quite well supported, she still felt like she needed more. And she figured she wasn’t the only one.

Taking advantage of a seasonal downturn in her consulting work, she set to work creating the group she wished she had, studying at length how best to build and manage a community, and having virtual coffees with potential partners that also felt strongly about meeting the needs of working moms.

She adores this community of supportive, smart, engaged, powerhouse women and is eager to meet even more!

Our Coaching Partners

Jess Ringgenberg, PCC
SOWM Head of Coaching
Founder and CEO, ELIXR Coaching & Consulting

Jess sitting on a couch with a huge smile; legs crossed and her arms bracing on the couch cushion.

After years in leadership roles within a Fortune 500 company, Jess experienced firsthand the systemic barriers women and mothers face at work. She left corporate life to focus on closing these gaps, blending science-backed frameworks with research in neuroscience, positive psychology, and matrescence—the transformational identity shift into motherhood. She lives in Dallas, TX, with her husband and two pre-teen boys.

Kelly Ling, ACC
SOWM Coach-in-Residence
Founder, Stork & Spark

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Kelly is an executive coach who supports ambitious, expectant parents as they navigate fertility, pregnancy, parental leave, and return to work. She knows firsthand that the transformation into parenthood can also be a career growth opportunity. She lives in California with her husband and two young kids.

Workshop Presenters, Speakers & Faciltators

  • Smiling person with long hair wearing a black sweater against a yellow background

    Sloane Stuart Bartley

    Workshop Presenter:
    Recruiter Resume Tips

  • Woman with glasses and gray hair wearing a scarf and sweater, sitting by a window.

    Nancy Dilts

    Workshop Presenter:
    Enclothed Cognition

  • Arden Evenson

    Facilitator:
    Monthly Business Owners’ Huddle

  • Smiling woman with long hair, wearing white top and earrings, sitting against a plain background.

    Jess Galica

    Ask The Expert:
    Career Transitions

  • Person with long blonde hair smiling in a light-colored sweater.

    Katie Gilder

    Ask The Expert:
    Diet & Nutrition

  • Smiling woman with long brown hair in a black shirt, sitting in front of a wooden backdrop with decorative items.

    Tamara Hinckley

    Workshop Presenter:
    Get 8 Hours Back a Week

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    Katie Huey

    Ask The Expert:
    Talking About Grief

  • Nilam Kotadia-Vaidya, PMP, CSM, CSPO

    Session Facilitator:
    SOWM “Summer School" 2025 &
    Summer 2025 Job Seeker Circle

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    Mouna Laaragat

    Workshop Presenter:
    Finding Rest In Resilience

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    Annie Lyons

    Author Chat:
    The Brilliant Life of Eudora Honeysett

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    Annie Nolte-Henning

    Panelist:
    The Power Pivot

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    Barbara Palmer

    Workshop Presenter:
    Mother’s Vision

  • Brian Page

    Ask The Expert:
    Discussing the Mental Load with your Partner

  • Meg Palazzolo

    Ask The Expert:
    Estate Planning 101

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    L'Oreal Thompson Payton

    Panelist: The Power Pivot
    Author Chat: Stop Waiting For Perfect

  • Smiling person with curly hair wearing a purple shirt and layered necklaces, against a solid green background.

    Rebecca Pino

    Workshop Presenter:
    Building Generational Wealth

  • Woman with long dark hair wearing a pink sweater, sitting on a white couch in a softly lit room.

    Neha Leela Ruch

    Panelist: The Power Pivot
    Author Chat: The Power Pause

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    Elissa Strauss

    Ask The Expert:
    Care Feminism

  • Person wearing blue and red plaid shirt, smiling, indoors with brick wall background.

    Haley Thannum

    Workshop Presenter:
    Maternity Leave for Freelancers

  • Portrait of a woman with long brown hair, wearing a black shirt and a necklace, smiling at the camera.

    Missy Voronyak

    Workshop Presenter:
    LinkedIn Profile Optimization,
    LinkedIn Content & Connections,
    AI for Real Life

  • Jennifer Westpfahl

    Workshop Presenter:
    See It, Be It Vision Boarding

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    Jillian Whitlow

    Workshop Presenter:
    Outside-the-Box Job Application Tactics

  • Dr. Sheryl Ziegler

    Author Chat:
    The Crucial Years